The Problem with Thought Leadership

Steve August
November 3, 2022
Customer Creation Flywheel

I’ve had a few conversations with First-Time founders over the past week that have gone like this:

“So, what’s your strategy for build your pipeline and sales?”

“Mainly thought leadership and content marketing. “

You may ask yourself, “wait, what could possibly be wrong about thought leadership as a sales strategy?”

Well, that’s the thing. Thought leadership isn’t actually strategy.

It can be an important ingredient or an element of your customer flywheel.

But it’s not a sales strategy on its own.

In this week’s episode of the Rocket Ship Business Academy Podcast, I cover:

  1. What thought leadership gets you…
  2. …and what it doesn’t.
  3. Customer flywheels and what you need to build them
  4. The absolutely critical step to maximize the impact of your thought leadership

Need to accelerate your B2B sales and scalable product market fit? Reach out at

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