I’ve had a few conversations with First-Time founders over the past week that have gone like this:
“So, what’s your strategy for build your pipeline and sales?”
“Mainly thought leadership and content marketing. “
You may ask yourself, “wait, what could possibly be wrong about thought leadership as a sales strategy?”
Well, that’s the thing. Thought leadership isn’t actually strategy.
It can be an important ingredient or an element of your customer flywheel.
But it’s not a sales strategy on its own.
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