Is Your Personal Brand Helping or Hurting Your Business

This week’s Rocket Ship Business Academy Podcast episode comes from a question I got in response to the question, “What’s your biggest current challenge?”

Should Founders be equally going about building up a personal brand at the same time we are building up our non-personal companies? For instance, my company is a software and digital publishing company. Should I be actively promoting myself (e.g. puff pieces about me in magazines, 40 under 40 list etc), or can I quietly build massive success with no media attention focused on me? So far, I have spoken at tech conferences and I have a speech therapist. But I wonder, should I be doing more to build a personal image as a founder, or does that not matter?

This is a great question!

It's a great question because it's one that comes up a lot for my clients.

But even more, it's a great question because it actually brings up one of the most powerful concepts in building a Rocket Ship business: P&L thinking versus balance sheet thinking.

In this episode, I cover:
P&L versus Balance Sheet thinking, and how knowing this can radically transform your approach to your business
How your personal brand as a Founder can be a huge asset to your business…and how it can work against you.
How to separate nice “pat on the back” personal brand opportunities that just waste time and energy from ones that will actually help your business
Why there is no non-personal business

This 10-minute episode will change the way you think about your business. Have a listen and let me know what you think. Find the episode here!

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Steve August
March 4, 2022